The Dos and Don’ts Of Applying Eye Cream

A great eye cream is to skin care what the perfect pair of shoes is to fashion. The right one makes all the difference. If your eyes look bright, unpuffed, and lifted, your whole face looks more vibrant. But even the best eye cream can’t be its most effective if you’re not applying it correctly. Here are a few tips for proper application.

Do start with clean skin. Wash with a gentle cleanser and remove all eye makeup before applying your eye cream.

Do apply a small amount to the tip of your finger. Many people say use your ring finger as it's the weakest digit. That's fine, but any finger will do as long as you are careful not to exert too much pressure on delicate skin.

Do apply the cream to the area under your eye by dotting it along the top of the bone starting from the outer edge.

Do tap, tap, tap while lightly drawing the cream along the bone toward the inner corner of the eye.

Don’t start at the inner corner and rub outward.

Don’t pull the skin downward.

Don’t rub.

Do be gentle. The skin in this area is thinner and has less collagen than other areas of the body, so it is more vulnerable to external stresses including stretching and pulling.

Do use an eye cream that increases moisture, boosts collagen production and speeds cell regeneration.

Do look for ingredients like vitamin A, peptides, caffeine, kojic acid, and grape seed oil.

Don’t ignore the area above your eye. Using the same application method, apply eye cream along the brow bone, extending a bit above and below the brow.

Do include the brow itself, especially if you are using Wink Eye Rejuvenation Cream (which we highly recommend). Wink contains caffeine, which has been shown to stimulate hair growth. Hello, bushy brows!